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What operating taught us
The principles that shape every part of Figtree.
- 01
Pricing must be explainable
If you can't explain a price to a resident, team or investor, it isn't useful. Every recommendation needs to make sense.
- 02
Pricing is more than comparables
Competitor rents are only part of it. Occupancy, enquiries, leasing velocity and availability count too.
- 03
Consistency matters
Pricing shouldn't depend on who's deciding. Clear strategy and consistent rules remove guesswork.
- 04
Every decision needs accountability
Know what changed, when and why. Without a clear record, it's hard to see what's working.